Business & Economics

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management...

Introduction to International Political Economy 6th Editionby Balthm surveys the theories, institutions, and relationships that characterize IPE and highlights them in a diverse range of regional and transnational issues. The bestseller in the field,...

International Business 15th Edition by Sullivan is an authoritative and engaging voice on conducting business in international markets. International Business 15th Edition not only describes the ideas of international business but it also uses...

Management Skills for Everyday Life 3rd Edition Caproni's engaging and practical, yet research-based style is designed to help readers achieve the success they desire. Specifically, the ideas, tools, and techniques help readers enhance their...

Saunders and Cornett's Financial Institutions Management: A Risk Management Approach 7th edition by Saunders provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks...

Managing Human Resources gives future managers a solid business understanding of human resource management skills. The approach used in this text makes human resources relevant to anyone who has to deal with HR issues in the workplace, even those who do...

One of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to students’ lives. Economics with MyEconLab makes economics relevant by demonstrating how real businesses use economics to make...

Readers discover the confidence to manage and develop the ability to lead with innovative solutions in today's rapidly changing business environment with Daft's marketing-leading Management, 10E. Daft explores the emerging themes and management issues...

Unlike any other MIS textbook franchise, Business Driven Technology 5th edition Baltzan discusses various business initiatives first and how technology supports those initiatives second. Business Driven Technology 5th edition offers you the flexibility...

International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students...

This text not only helps students understand the fundamentals of how the global economy works but also encourages them to use theory to more fully grasp the connections between key issue areas like trade and development. Written by a leading IPE scholar,...

Comprehensive and practical, Business: Its Legal, Ethical, & Global Environment, 9th Edition emphasizes real-world applications and encourages critical thinking skills. While exploring the intersection of law, business strategy, and ethics in the...

Understanding the Theory and Design of Organizations, 11th Edition, by Daft helps studets to discover some of the most progressive thinking about organizations today as acclaimed business author Richard Daft blends contemporary, innovative...

In Herbert Zettl's field-defining text Television Production Handbook, the author emphasizes how production proceeds in the digital age - from idea to image - and how it moves through the three major phases, from preproduction to production to...

Focusing on single-system designs, Evaluating Practice, 6/e presents clear guidelines on conceptualizing and measuring problems, developing practice-oriented evaluation designs, understanding and analyzing data, and ethical guidelines for practice...

One of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to students’ lives. Economics with MyEconLab makes economics relevant by demonstrating how real businesses use economics to make...

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices...

The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot,...