Business & Economics

Research Methods, Design, and Analysis, 12th Edition by Christensen provides an understanding of the research methods used to investigate human thought and behavior. The coverage of experimental, qualitative, correlational, and survey research helps...

Managing Human Resources gives future managers a solid business understanding of human resource management skills. The approach used in this text makes human resources relevant to anyone who has to deal with HR issues in the workplace, even those who do...

With a blend of theory, analysis and practice, Fundamentals of Organizational Communication 8th Edition Zalabak presents a unique competency-based approach incorporating personal knowledge, interpersonal sensitivity and ethical values. Fundamentals of...

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management...

This text's engaging and practical, yet research-based style is designed to help readers achieve the success they desire. Specifically, the ideas, tools, and techniques help readers enhance their effectiveness (ability to achieve results), career...

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices...

Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The...

Focusing on single-system designs, Evaluating Practice: Guidelines for the Accountable Professional 6th Edition by Bloom presents clear guidelines on conceptualizing and measuring problems, developing practice-oriented evaluation designs, understanding...

In Herbert Zettl's field-defining text Television Production Handbook, the author emphasizes how production proceeds in the digital age - from idea to image - and how it moves through the three major phases, from preproduction to production to...

Jones/George, Essentials of Contemporary Management is the concise edition of the market bestselling textbook by the same author team. Jones and George are dedicated to the challenge and making It Real for students. The authors present management in a...