Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in...

International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of theory and policy around the world. Divided into 2 halves, with...

Connecting Social Psychology to the world around us. Social Psychology introduces students to the science of us: our thoughts, feelings, and behaviors in a changing world. Students learn to think...

Some students take psychology...others experience it! Informed by student data, ISE Experience Psychology helps students understand and appreciate psychology as an integrated whole. The personalized,...