McGraw-Hill Higher Education

Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and...

C++ Programming: An Object-Oriented Approach uses a combination of thorough, well-ordered explanations and a strong visual framework to make programming concepts accessible to students. A strong...

C++ Programming: An Object-Oriented Approach uses a combination of thorough, well-ordered explanations and a strong visual framework to make programming concepts accessible to students. A strong...

Calculus for Business, Economics, and the Social and Life Sciences, Brief Edition provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business,...

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet,...

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile &...

Database System Concepts presents the fundamental concepts of database management in an intuitive manner geared toward allowing students to begin working with databases as quickly as possible. A...

Database System Concepts presents the fundamental concepts of database management in an intuitive manner geared toward allowing students to begin working with databases as quickly as possible. A...

Essentials of Marketing Research uses an application-oriented approach to equip students with skills necessary to solve business problems and maximize opportunities.  The authors' years of...

Essentials of Marketing Research uses an application-oriented approach to equip students with skills necessary to solve business problems and maximize opportunities.  The authors' years of...

Saunders and Cornett's Financial Institutions Management: A Risk Management Approach 7th edition by Saunders provides an innovative approach that focuses on managing return and risk in modern...

A parasitology text for biology and/or zoology students at the undergraduate level. Emphasizes principles with related information on the biology, physiology, morphology, and ecology of the major...

Genetics: Analysis and Principles is a one-semester, introductory genetics textbook that takes an experimental approach to understanding genetics. By weaving one or two experiments into the narrative...

C++ Programming: An Object-Oriented Approach uses a combination of thorough, well-ordered explanations and a strong visual framework to make programming concepts accessible to students. A strong...

Essentials of Marketing Research uses an application-oriented approach to equip students with skills necessary to solve business problems and maximize opportunities.  The authors' years of...

M: Organizational Behavior, 3e provides the essential OB knowledge to students in an accessible, student focused presentation. This text builds on the strengths of the main textbook, including a...

Motor Learning and Control: Concepts and Applications is an introduction to the study of motor learning and control for students who aspire to become practitioners in exercise science, physical...

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format...