McGraw-Hill Higher Education

Consumer Behavior: Building Marketing Strategy (14th Edition) Delbert Hawkins LL

9781260158199 | Brand New | International Edition | Paperback
Estimated Delivery Between Tue. Sep. 29 and Thu. Oct. 01
$173.99
$69.99
(You save $104.00)
Availability:
In Stock, Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
David Mothersbaugh and Delbert Hawkins and Susan Bardi Kleiser
Edition:
14th
Publisher:
McGraw-Hill Education
ISBN-10:
1260158195 (Reference Only)
ISBN-13:
9781260158199 (Reference Only)
Our ISBN-10:
126056648X
Our ISBN-13:
9781260566482
Format:
Paperback
Language:
English
Access Code:
Not Included
Current stock: 0

Description

Description

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile & social media marketing, ethnic subcultures, internal and external influences, global marketing, and other emerging trends. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases.

Reviews
Additional Info

Additional Info

Availability:
In Stock, Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
David Mothersbaugh and Delbert Hawkins and Susan Bardi Kleiser
Edition:
14th
Publisher:
McGraw-Hill Education
ISBN-10:
1260158195 (Reference Only)
ISBN-13:
9781260158199 (Reference Only)
Our ISBN-10:
126056648X
Our ISBN-13:
9781260566482
Format:
Paperback
Language:
English
Access Code:
Not Included

Related Products