McGraw-Hill Higher Education

Essentials of Marketing Research (5th Edition) Joseph Hair and David Ortinau and Dana E. Harrison LL

9781260511857 | Brand New | International Edition | Paperback
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Author:
Joseph Hair and David Ortinau and Dana E. Harrison
Edition:
5th
Publisher:
McGraw-Hill Education
ISBN-10:
1260511855 (Reference Only)
ISBN-13:
9781260511857 (Reference Only)
Our ISBN-10:
1260575780 (International Edition)
Our ISBN-13:
9781260575781 (International Edition)
Format:
Paperback
Language:
English
Access Code:
Not Included
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Description

Description

Essentials of Marketing Research uses an application-oriented approach to equip students with skills necessary to solve business problems and maximize opportunities.  The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, coverage of sample size rules-of-thumb, background literature reviews, and new market research tools/techniques.

Additional Info

Additional Info

Availability:
In Stock, Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Joseph Hair and David Ortinau and Dana E. Harrison
Edition:
5th
Publisher:
McGraw-Hill Education
ISBN-10:
1260511855 (Reference Only)
ISBN-13:
9781260511857 (Reference Only)
Our ISBN-10:
1260575780 (International Edition)
Our ISBN-13:
9781260575781 (International Edition)
Format:
Paperback
Language:
English
Access Code:
Not Included

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