Business & Economics

One of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to students’ lives. Economics with MyEconLab makes economics relevant by demonstrating how real businesses use economics to make...

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices...

The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot,...

Organization Theory and Design, 11th Edition, by Daft helps studets to discover some of the most progressive thinking about organizations today as acclaimed business author Richard Daft blends contemporary, innovative organizational ideas with proven...

With a blend of theory, analysis and practice, Fundamentals of Organizational Communication presents a unique competency-based approach incorporating personal knowledge, interpersonal sensitivity and ethical values. This Eighth Edition provides an...

Global Political Economy 6th Edition Cohn not only helps students understand the fundamentals of how the global economy works but also encourages them to use theory to more fully grasp the connections between key issue areas like trade and development...

Comprehensive and practical, Business: Its Legal, Ethical, & Global Environment, 9th Edition emphasizes real-world applications and encourages critical thinking skills. While exploring the intersection of law, business strategy, and ethics in the...

Research Methods, Design, and Analysis, 12/e, provides an understanding of the research methods used to investigate human thought and behavior. The coverage of experimental, qualitative, correlational, and survey research helps students develop their...

The primary objective in Retailing Management 9th edition by Levy, Weitz and Grewal is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like...

This text surveys the theories, institutions, and relationships that characterize IPE and highlights them in a diverse range of regional and transnational issues. The bestseller in the field, Introduction to International Political Economy positions...

Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics,...

Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics,...

The Exploration of Economics 5th Edition, was designed specifically to promote economic literacy and help students appreciate how economics affects their everyday lives. The Exploration of Economics 5th edition combines innovative learning tools, a...

Microeconomics: An Intuitive Approach explains the economic theory underlying everyday choices in a fun and conversational way. While showing the big picture of economic intuition, Microeconomics: An Intuitive Approach also aids conceptual thinking with...

The new edition of Organizational Behavior includes a rich array of exercises, cases, and applied materials such as the Kouzes and Posner Leadership Practices Inventory and Pfeiffer Annual Edition exercises available in the OB Skills Workbook. It also...

Microeconomics: An Intuitive Approach by Nechyba explains the economic theory underlying everyday choices in a fun and conversational way. While showing the big picture of economic intuition, this easy-to-read Microeconomics: An Intuitive Approach text...

Saunders and Cornett's Financial Institutions Management: A Risk Management Approach 7th edition provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by...

Understanding Economics, 13th edition by Gwartney is the most accessible principles books on the market. The 13th edition of Understanding Economics has been updated to include coverage of the recent economic conditions. The new edition reflects current...