McGraw-Hill/Irwin

Retailing Management (9th Edition) Levy

| Brand New | International Edition | Paperback
Estimated Delivery Between Wed. Sep. 29 and Fri. Oct. 01
$189.99
$59.99
(You save $130.00)
Availability:
In Stock, Usually Ships within 24 Hours
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Michael Levy, Barton Weitz and Dhruv Grewal
Edition:
9th
Publisher:
McGraw-Hill/Irwin
ISBN-10:
007802899X (Reference Only)
ISBN-13:
9780078028991 (Reference Only)
Our ISBN-10:
1259060667 (International Edition)
Our ISBN-13:
9781259060663 (International Edition)
Color Printed:
Yes
Format:
Papaerback
Language:
English
Paper Quality:
High Quality Glossy Papers
Additional Materials:
No
Current stock: 0

Description

Description

The primary objective in Retailing Management 9th edition by Levy, Weitz and Grewal is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google. Retailing Management 9th edition by Levy, Weitz and Grewal focuses on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry.

Additional Info

Additional Info

Availability:
In Stock, Usually Ships within 24 Hours
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Michael Levy, Barton Weitz and Dhruv Grewal
Edition:
9th
Publisher:
McGraw-Hill/Irwin
ISBN-10:
007802899X (Reference Only)
ISBN-13:
9780078028991 (Reference Only)
Our ISBN-10:
1259060667 (International Edition)
Our ISBN-13:
9781259060663 (International Edition)
Color Printed:
Yes
Format:
Papaerback
Language:
English
Paper Quality:
High Quality Glossy Papers
Additional Materials:
No

Related Products