Pearson Education

Framework for Marketing Management (6th Edition) Kotler

9780133871319 | Brand New | International Edition | Paperback
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Condition:
New
Availability:
In Stock, Usually Ships in 1 - 2 business days
Weight:
1.10 LBS
Shipping:
Calculated at Checkout
Author:
Philip Kotler and Kevin Keller
Edition:
6th Edition
ISBN-10:
0133871312 (Reference Only)
ISBN-13:
9780133871319 (Reference Only)
Our ISBN-10:
1292093145
Our ISBN-13:
9781292093147
Format:
Paperback
Language:
English
Access Code:
No
Current stock: 0

Description

Description

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Usually Ships in 1 - 2 business days
Weight:
1.10 LBS
Shipping:
Calculated at Checkout
Author:
Philip Kotler and Kevin Keller
Edition:
6th Edition
ISBN-10:
0133871312 (Reference Only)
ISBN-13:
9780133871319 (Reference Only)
Our ISBN-10:
1292093145
Our ISBN-13:
9781292093147
Format:
Paperback
Language:
English
Access Code:
No

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