Pearson Education

Marketing Management (16th Global Edition) Philip Kotler, Kevin Lane Keller and Alexander Chernev

9781292404813 | Brand New | International Edition | Paperback
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Author:
Philip Kotler, Kevin Lane Keller and Alexander Chernev
Edition:
16th
Publisher:
Pearson
Our ISBN-10:
1292404817
Our ISBN-13:
9781292404813
Format:
Paperback
Access Code:
Not Included
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Description

Description

The world of marketing is changing every day and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.

Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Usually Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Philip Kotler, Kevin Lane Keller and Alexander Chernev
Edition:
16th
Publisher:
Pearson
Our ISBN-10:
1292404817
Our ISBN-13:
9781292404813
Format:
Paperback
Access Code:
Not Included

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