Pearson Education

Principles of Marketing (19th Global Edition) Philip Kotler, Gary Armstrong

9781292449364 | Brand New | International Edition | Paperback
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Author:
Philip Kotler, Gary Armstrong
Edition:
19th
Publisher:
Pearson Education
ISBN-10:
1292449365
ISBN-13:
9781292449364
Format:
Paperback
Language:
English
Access Code:
Not Included
Current stock: 0
Description

Description

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the fundamentals of marketing within an innovative customer-value framework.

The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It's packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.

Additional Info

Additional Info

Availability:
In Stock, Ship in 1 Business Day
Weight:
1.00 LBS
Shipping:
Calculated at Checkout
Author:
Philip Kotler, Gary Armstrong
Edition:
19th
Publisher:
Pearson Education
ISBN-10:
1292449365
ISBN-13:
9781292449364
Format:
Paperback
Language:
English
Access Code:
Not Included

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