Pearson Education

Marketing: An Introduction (15th Global Edition) Gary Armstrong, Philip Kotler

9781292433103 | Brand New | International Edition | Paperback
Estimated Delivery Between Wed. Oct. 05 and Fri. Oct. 07
$174.99
$74.99
(You save $100.00)
Availability:
In Stock, Usually Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Gary Armstrong and Philip Kotler
Edition:
15th
Publisher:
Pearson Education
ISBN-10:
1292433108
ISBN-13:
9781292433103
Format:
Paperback
Access Code:
Not Included
Current stock: 0
Description

Description

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

Additional Info

Additional Info

Availability:
In Stock, Usually Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Gary Armstrong and Philip Kotler
Edition:
15th
Publisher:
Pearson Education
ISBN-10:
1292433108
ISBN-13:
9781292433103
Format:
Paperback
Access Code:
Not Included

Related Products