Business & Economics

Designed to show today’s social, mobile and digital student population how marketing adds value and how firms maintain and rely on value for establishing relationships with their customers. Explores fundamentals and new marketing influencers and...

Managing Human Resources 12e is for the general management student whose job inevitably will involve responsibility for managing people.  It explicitly links the relationship between productivity, quality of work life, and profits to...

Managing Human Resources 12e is for the general management student whose job inevitably will involve responsibility for managing people.  It explicitly links the relationship between productivity, quality of work life, and profits to...

Managing Human Resources 12e is for the general management student whose job inevitably will involve responsibility for managing people.  It explicitly links the relationship between productivity, quality of work life, and profits to...

Empower your students to solve today’s important business problems with the basic tools of economics without overwhelming calculus. Ideal for MBA courses, Brickley focus on data-driven decision-making and managerial applications within the...

Empower your students to solve today’s important business problems with the basic tools of economics without overwhelming calculus. Ideal for MBA courses, Brickley focus on data-driven decision-making and managerial applications within the...

Empower your students to solve today’s important business problems with the basic tools of economics without overwhelming calculus. Ideal for MBA courses, Brickley focus on data-driven decision-making and managerial applications within the...

Baye’s fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while...

Baye’s fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while...

Baye’s fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while...

Management: A Practical Introduction, 10th edition, empowers students to develop their career readiness. Developed to help students read and learn management with a purpose, it takes a student centered approach. This is the first product to...

Management: A Practical Introduction, 10th edition, empowers students to develop their career readiness. Developed to help students read and learn management with a purpose, it takes a student centered approach. This is the first product to...

Management: A Practical Introduction, 10th edition, empowers students to develop their career readiness. Developed to help students read and learn management with a purpose, it takes a student centered approach. This is the first product to...

With McConnell, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This modern approach makes learning and applying economics easier for students. From real-life examples to cutting-edge...

With McConnell, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This modern approach makes learning and applying economics easier for students. From real-life examples to cutting-edge...

With McConnell, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This modern approach makes learning and applying economics easier for students. From real-life examples to cutting-edge...

Hughes 10e draws upon 3 different types of literature - empirical studies; interesting anecdotes, stories, and findings; and leadership skills - to create a text that is relevant, interesting, and scholarly. The authors' quest for a careful balancing act...

Hughes 10e draws upon 3 different types of literature - empirical studies; interesting anecdotes, stories, and findings; and leadership skills - to create a text that is relevant, interesting, and scholarly. The authors' quest for a careful balancing act...