Pearson Education

E-Commerce 2021-2022: Business, Technology and Society (17th Global Edition) Kenneth C. Laudon and Carol Guercio Traver

9781292409313 | Brand New | International Edition | Paperback
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Author:
Kenneth C. Laudon and Carol Guercio Traver
Edition:
17th
Publisher:
Pearson Education
ISBN-10:
1292409312
ISBN-13:
9781292409313
Format:
Paperback
Language:
English
Access Code:
Not Included
Current stock: 0

Description

Description

Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 17th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

Additional Info

Additional Info

Availability:
In Stock, Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Kenneth C. Laudon and Carol Guercio Traver
Edition:
17th
Publisher:
Pearson Education
ISBN-10:
1292409312
ISBN-13:
9781292409313
Format:
Paperback
Language:
English
Access Code:
Not Included

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