Prioritizing the practical over the technical, Modern Systems Analysis and Design presents the concepts, skills, methodologies, techniques, tools, and perspectives essential for systems...
Operations Management: Sustainability and Supply Chain Management focuses on the key strategic decisions of operations managers. The text also provides behind-the-scenes insights into how operations...
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures...
Business Communication supports the high standard of business communication that is relevant to today’s modernized workplace. While staying true to its tradition, the 13th edition vastly...
The ninth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part One: Understanding Services, which provides a...
Engineering Fundamentals and Problem Solving presents a complete introduction to the engineering field and remains the most comprehensive textbook for an introductory engineering course. This text...
Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most...
Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures...
Operations Management: Sustainability and Supply Chain Management focuses on the key strategic decisions of operations managers. The text also provides behind-the-scenes insights into how operations...
Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in...
Finite Mathematics for Business, Economics, Life Sciences, and Social Sciences , 14th Edition offers more built-in guidance than any other text available Ð with special emphasis on prerequisites...
Contemporary Labor Economics 12e presents labor economics as an applied field of micro and macro theory. The authors deliver new and updated discussions of economic trends, public policy issues,...
Contemporary Labor Economics 12e presents labor economics as an applied field of micro and macro theory. The authors deliver new and updated discussions of economic trends, public policy issues,...
For undergraduate Introductory Management Information Systems courses. An engaging introduction to how people use IS to solve business problems. Using MIS explains why MIS is the most important...
Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in...
For courses in International Economics, International Finance, and International Trade. A balanced approach to theory and policy applications International Economics: Theory and Policy provides...
