Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead...
Maintaining its widely respected and unique focus on the critical role of a variety of professionalsin education, psychology, counseling, health care, and human services. Human Exceptionality:...
Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in...
Operations Management: Sustainability and Supply Chain Management focuses on the key strategic decisions of operations managers. The text also provides behind-the-scenes insights into how operations...
Deviant Behavior challenges students own biases and preconceptions. This best-selling text offers comprehensive coverage of all aspects of deviance and is noted for its blend of style and substance...
The ninth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part One: Understanding Services, which provides a...
Colanders trademark colloquial approach focuses on modern economics, institutions, history, and modeling. Colander presents and applies economic models, but also encourages students to think about...
Music: An Appreciation remains the time-tested solution for welcoming non-majors to the art of listening to great music. Now, Roger Kamien places a renewed focus on learning the elements of music,...
NUTRITION THERAPY AND PATHOPHYSIOLOGY, 2e provides a comprehensive focus on pathophysiology and medical treatment with a thorough review of the most current research and application of evidence-based...
Nutrition: Science and Applications, 3e helps develop the scientific understanding to support personal and professional decisions. Using a critical thinking approach, Smolin brings nutrition out of...
Database System Concepts presents the fundamental concepts of database management in an intuitive manner geared toward allowing students to begin working with databases as quickly as possible. A...
Anderson's Introduction to Flight is designed for first or second-year engineering students and any reader looking for an introduction to aerospace engineering. It is written in an...
Colanders trademark colloquial approach focuses on modern economics, institutions, history, and modeling. Colander presents and applies economic models, but also encourages students to think about...
Laudon’s essential case-based text for the study of IS in business today. Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information...
Microeconomics: An Intuitive Approach by Nechyba explains the economic theory underlying everyday choices in a fun and conversational way. While showing the big picture of economic intuition, this...
Basic Biomechanics provides a sound introduction to human biomechanics for students in kinesiology and allied health fields. The mechanical aspects of human movement and applied anatomy are...
