Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business...
Applied Sport Psychology, Eighth Edition, presents to the reader sport psychological theories, strategies, and techniques used by coaches and sport psychologists to cultivate peak performance and...
Prioritizing the practical over the technical, Modern Systems Analysis and Design presents the concepts, skills, methodologies, techniques, tools, and perspectives essential for systems...
Modern Management: Concepts and Skills takes a unique approach that helps students develop a specific management skill in each chapter. Organized around the functions of planning, organizing,...
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures...
Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organizations. The 11th Edition maintains a...
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, shows how to gain and sustain a competitive advantage in today's complex business world. The text helps you...
Presents pharmacology in the context of the behavioral disorders they are designed to treat, not necessarily by traditional drug classification. Students are familiar with the major diagnostic...
Hughes 10e draws upon 3 different types of literature - empirical studies; interesting anecdotes, stories, and findings; and leadership skills - to create a text that is relevant, interesting, and...
Applied Statistics in Business and Economics 7e integrates Excel and now includes R software instruction. It motivates student learning with applied exercises and cases that provide real-world...
A modern, case study-based exploration of Management Information Systems Information Systems Today: Managing in the Digital World opens each chapter with a case study so you can...
Hughes 10e draws upon 3 different types of literature - empirical studies; interesting anecdotes, stories, and findings; and leadership skills - to create a text that is relevant, interesting, and...
Praised for providing an engaging balance of thoughtful examples and explanatory discussion,best-selling author Walter Savitch explains concepts and techniques in a straightforward style using...
Applied Statistics in Business and Economics 7e integrates Excel and now includes R software instruction. It motivates student learning with applied exercises and cases that provide real-world...
The 7th edition of Intercultural Communication in Contexts examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and...
Colanders trademark colloquial approach focuses on modern economics, institutions, history, and modeling. Colander presents and applies economic models, but also encourages students to think about...
