Pearson Edution

Marketing: Real People, Real Choices (11th Global Edition) Michael R. Solomon

9781292434384 | Brand New | International Edition | Paperback
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Availability:
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Weight:
3.00 LBS
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Author:
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Edition:
11th
Publisher:
Pearson Education
ISBN-10:
1292434384
ISBN-13:
9781292434384
Format:
Paperback
Access Code:
Not Included
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Description

Description

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows you how marketing concepts are implemented, and the impacts they can have on a company.

Featuring new information, examples and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know. These include value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and highlights how the concepts you learn in class apply directly to your own personal marketing plan. With this text, you’ll take an active approach to understanding marketing through decision making and be well equipped to tackle what’s happening in the world of marketing today.

Additional Info

Additional Info

Availability:
In Stock, Usually Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Edition:
11th
Publisher:
Pearson Education
ISBN-10:
1292434384
ISBN-13:
9781292434384
Format:
Paperback
Access Code:
Not Included

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