McGraw-Hill

Marketing Management (11th Edition) Peter

9780077861056 | Brand New | International Edition | Paperback
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$172.99
$79.99
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Availability:
In Stock, Usually Ships in 1 - 2 business days
Weight:
3.60 LBS
Shipping:
Calculated at Checkout
Author:
J. Paul Peter and Jr, James Donnelly
Edition:
11th Edition
Publisher:
McGraw-Hill
ISBN-10:
0077861051 (Reference Only)
ISBN-13:
9780077861056 (Reference Only)
Our ISBN-10:
0071315551 (International Edition)
Our ISBN-13:
9780071315555 (International Edition)
Color Printed:
Yes
Format:
Paperback
Language:
English
Paper Quality:
High Quality Glossy Papers
Additional Materials:
No
Current stock: 0

Description

Description

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

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Additional Info

Additional Info

Availability:
In Stock, Usually Ships in 1 - 2 business days
Weight:
3.60 LBS
Shipping:
Calculated at Checkout
Author:
J. Paul Peter and Jr, James Donnelly
Edition:
11th Edition
Publisher:
McGraw-Hill
ISBN-10:
0077861051 (Reference Only)
ISBN-13:
9780077861056 (Reference Only)
Our ISBN-10:
0071315551 (International Edition)
Our ISBN-13:
9780071315555 (International Edition)
Color Printed:
Yes
Format:
Paperback
Language:
English
Paper Quality:
High Quality Glossy Papers
Additional Materials:
No

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