Pearson Education

Marketing for Hospitality and Tourism (8th Global Edition) Philip Kotler, John T. Bowen and Seyhmus Baloglu

9781292363516 | Brand New | International Edition | Paperback
Estimated Delivery Between Mon. Jan. 31 and Thu. Feb. 03
$159.99
$69.99
(You save $90.00)
Condition:
New
Availability:
In Stock, Usually Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Philip Kotler, John T. Bowen and Seyhmus Baloglu
Edition:
8th
Publisher:
Pearson Education
Our ISBN-10:
1292363517
Our ISBN-13:
9781292363516
Format:
Paperback
Access Code:
Not Included
Current stock: 0
Description

Description

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. The 8th Edition features a new, engaging digital marketing chapter with current applications and all-new in-class exercises, case studies, and industry examples.

Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Usually Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Philip Kotler, John T. Bowen and Seyhmus Baloglu
Edition:
8th
Publisher:
Pearson Education
Our ISBN-10:
1292363517
Our ISBN-13:
9781292363516
Format:
Paperback
Access Code:
Not Included

Related Products