Hunt Marketing emphasizes the universal importance of marketing, because everyone is a marketer! Marketing 3e was carefully designed to emphasize student engagement and relevance, exemplified...
As auditors, we are trained to investigate beyond appearances to determine the underlying facts—in other words, to look beneath the surface. From the Enron and WorldCom scandals of the early...
Teaching Strategies: A Guide to Effective Instruction, now in its eleventh edition, gives you practical, applied help with commonly used classroom teaching strategies and tactics. Ideal if you are...
Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is...
Java: An Introduction to Problem Solving and Programming, 8th Edition introduces readers to object-oriented programming and important concepts such as design, testing and debugging, programming...
Essentials of Anatomy & Physiology is crafted especially for students with no prior knowledge of anatomy & physiology and little science background.
The 8th Edition guides...
Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. DesJardins unique multidisciplinary approach offers...
Physical Science, Twelfth Edition, is intended to serve the needs of non-science majors who are required to complete one or more physical science courses. It offers exceptional, straight-forward...
Organizational Behavior, 9e by McShane/Von Glinow helps everyone make sense of OB and provides the conceptual tools to work more effectively in the workplace. It emphasizes emerging OB...
Fundamentals of Applied Electromagnetics bridges the gap between circuits and electromagnetics. Widely acclaimed both in the US and abroad, this authoritative text bridges the gap between circuits...
Physiology of Behavior offers an up-to-date, comprehensive, accessible overview of behavioral neuroscience. This text provides a scholarly yet accessible portrait of the dynamic interaction between...
Physical Science, Twelfth Edition, is intended to serve the needs of non-science majors who are required to complete one or more physical science courses. It offers exceptional, straight-forward...
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in...
The 14th edition of Management: Leading and Collaborating in a Competitive World is written from the perspective of a current or future manager and emphasizes six essential performance dimensions:...
Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. DesJardins unique multidisciplinary approach offers...
Hunt Marketing emphasizes the universal importance of marketing, because everyone is a marketer! Marketing 3e was carefully designed to emphasize student engagement and relevance, exemplified...