BeckerÂ’s World of the Cell provides a beautifully-illustrated, up-to-date introduction to cell biology concepts, processes, and applications. Informed by many years of classroom experience in the...
With an emphasis on digital communications, Communication Systems Engineering, introduces the basic principles underlying the analysis and design of communication systems. In addition, this text...
One of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to studentsÂ’ lives. Economics with MyEconLab makes economics relevant by...
An expert on structural dynamics and earthquake engineering, Anil K. Chopra fills an important niche, explaining the material in an approachable style with his Fifth Edition of Dynamics of...
Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant,...
Foundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are...
Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Author James...
Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is...
BeckerÂ’s World of the Cell provides a beautifully-illustrated, up-to-date introduction to cell biology concepts, processes, and applications. Informed by many years of classroom experience in the...
Strategic Communication in Business and the Professions 7th edition discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and...
Management, 15th Edition vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases, and hands-on exercises, students...
Best-selling Technology in Action Complete uses practical content and hands-on projects to engage students in computing tasks and skills they can apply at work, in class, or at home...
College Physics presents a “forces first” approach to physics that builds a conceptual framework as motivation for the physical principles. That intuitive approach, combined with consistent...
The Economy Today is noted for three great strengths: readability, policy orientation, and effective pedagogy. The accessible writing style engages students and brings the excitement of domestic and...
Foundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are...
Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Author James...
