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Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant,...
With an emphasis on digital communications, Communication Systems Engineering, introduces the basic principles underlying the analysis and design of communication systems. In addition, this text...
Management, 15th Edition vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases, and hands-on exercises, students...
Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Author James...
One of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to studentsÂ’ lives. Economics with MyEconLab makes economics relevant by...
BeckerÂ’s World of the Cell provides a beautifully-illustrated, up-to-date introduction to cell biology concepts, processes, and applications. Informed by many years of classroom experience in the...
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Advanced Accounting 11th Edition Beams is an in-depth guide to accounting that reflects the most up-to-date business developments. Advanced Accounting 11th Edition addresses practical financial...
Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is...
Strategic Communication in Business and the Professions 7th edition discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and...
Foundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are...
International Business 15th Edition by Sullivan is an authoritative and engaging voice on conducting business in international markets. International Business 15th Edition not only describes the...
Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Author James...
