Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated...
Using the valuation framework based on the Law of One Price, researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance: The...
Mechanics of Materials excels in providing a clear and thorough presentation of the theory and application of mechanics of materials principles. Drawing upon his decades of classroom experience and...
Fluid Mechanics is intended to provide a comprehensive guide to a full understanding of the theory and many applications of fluid mechanics. The text features many of the hallmark pedagogical...
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated...
Reinforced Concrete: Mechanics and Design uses the theory of reinforced concrete design to teach readers the basic scientific and artistic principles of civil engineering. The text takes a topic...
Becker's World of the Cell provides a beautifully illustrated, up-to-date introduction to cell biology concepts, processes and applications. Known for its strong biochemistry coverage and clear,...
Understand the importance of engineering economics principles and how to make smart economic choices
Used by engineering students worldwide, this bestselling text provides a sound understanding of...
Marine Biology covers the basics of marine biology with a global approach, using examples from numerous regions and ecosystems worldwide. This introductory, one-semester text is designed for...
Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate finance blends coverage...
Using the valuation framework based on the Law of One Price, researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance: The...
Fundamentals of Corporate Finance offers a practical introduction to modern-day core principles. The text arms you with a problem-solving methodology, real-life financial management practices, and an...
Reinforced Concrete: Mechanics and Design uses the theory of reinforced concrete design to teach readers the basic scientific and artistic principles of civil engineering. The text takes a topic...
The Sixth Edition of Designing the User Interface provides a comprehensive, authoritative, and up-to-date introduction to the dynamic field of human-computer interaction (HCI) and user experience...
Understand the importance of engineering economics principles and how to make smart economic choices
Used by engineering students worldwide, this bestselling text provides a sound understanding of...
Business Statistics: A First Course helps students see the role statistics will play in their own careers by providing examples drawn from all functional areas of business. Guided by the...