Essentials of Marketing Research uses an application-oriented approach to equip students with skills necessary to solve business problems and maximize opportunities. The authors' years of...
Cowan's Microbiology Fundamentals: A Clinical Approachis a perfect fit for your microbiology course. The author team includes a practicing Registered Nurse who shows students how the content on each...
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial...
Interpersonal Skills in Organizations by De Janasz, Dowd, and Schneider takes a fresh, thoughtful look at the key skills necessary for personal and managerial success in organizations today. ...
Brewer's Introduction to Managerial Accounting has earned a reputation as the most accessible and readable book on the market. Its manageable chapters and clear presentation point students...
eeleyÂ’s Essentials of A&P provide high-quality photographs paired with brilliantly rendered illustrations help students visualize, understand, and appreciate the wonders of human anatomy. The text...
Perfect for the non-major/allied health student (and also appropriate for mixed majors courses), this text provides a rock solid foundation in microbiology. By carefully and clearly explaining the...
Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized...
Brewer's Introduction to Managerial Accounting has earned a reputation as the most accessible and readable book on the market. Its manageable chapters and clear presentation point students...
Appropriate for both undergraduates and MBA students, Operations Management in the Supply Chain: Decisions and Cases, 8e is a guide to operations that takes a unique approach to decision...
Cost Management: A Strategic Emphasis, byBlocher/Juras/Smith is dedicated to answering the question: Why CostManagement? It answers this question by providing cost-management tools andtechniques...
Materials for Civil and Construction Engineers helps readers understand and select the materials involved in supporting the infrastructure needs of society--from buildings, to water and treatment...
Appropriate for both undergraduates and MBA students, Operations Management in the Supply Chain: Decisions and Cases, 8e is a guide to operations that takes a unique approach to decision...
Fundamentals of Thermal-Fluid Sciences, 6e is an abbreviated version of standard thermodynamics, fluid mechanics, and heat transfer texts, covering topics that the majority of engineering students...
Empower your students to solve today’s important business problems with the basic tools of economics without overwhelming calculus. Ideal for MBA courses, Brickley focus on data-driven...
Perfect for the non-major/allied health student (and also appropriate for mixed majors courses), this text provides a rock solid foundation in microbiology. By carefully and clearly explaining the...
