Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students...
Anatomy & Physiology: The Unity of Form and Function tells a story comprised of many layers, including core science, clinical applications, the history of medicine, and evolution of the human...
Engineering Economy presents a crisp, bold new design using color, highlighting and icons to focus on important concepts, terms, equations and decision guidelines. There are new features, new topics...
Schiller/Gebhardt is noted for currency, policy focus and readability. Real facts, current, relevant examples, and news analysis, including the COVID-19 pandemic, help students apply economics...
Basic Statistics in Business and Economics offers a step-by-step approach to introductory descriptive and inferential statistics and illustrates the application of statistics using examples and...
For decades, H. Scott Fogler’s Elements of Chemical Reaction Engineering has been the world’s dominant chemical reaction engineering text. Using sliders and interactive...
Connecting Social Psychology to the world around us. Social Psychology introduces students to the science of us: our thoughts, feelings, and behaviors in a changing world. Students learn to think...
Approach starts with the fundamental building block of matter, the atom, and uses it as the stepping-stone to understanding more complex chemistry topics. The Atoms First Approach empowers...
With McConnell, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This modern approach makes learning and applying economics easier for...
Account-based marketing, customer lifetime value, artificial intelligence—all are influencing the way sales is done and taught. The authors believe that the partnering approach continues to be...
Network Securities Essentials: Applications and Standards introduces readers to the critical importance of internet security in our age of universal electronic connectivity. Amidst viruses, hackers,...
International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. The text...
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the...
Engineering Economy presents a crisp, bold new design using color, highlighting and icons to focus on important concepts, terms, equations and decision guidelines. There are new features, new topics...
With McConnell, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This modern approach makes learning and applying economics easier for...
With McConnell, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This modern approach makes learning and applying economics easier for...
