Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance...
Probability, Statistics, and Random Processes for Engineers, 4e is a comprehensive treatment of probability and random processes that, more than any other available source, combines rigor with...
Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver...
The world of marketing is changing every day and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing...
Applied Sport Psychology, Eighth Edition, presents to the reader sport psychological theories, strategies, and techniques used by coaches and sport psychologists to cultivate peak performance and...
Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most...
With the 8th Edition, Robinson draws upon her exceptional teaching skills to provide new interactive experiences that help identify and address students’ preconceptions. Robinson complements active...
Applied Sport Psychology, Eighth Edition, presents to the reader sport psychological theories, strategies, and techniques used by coaches and sport psychologists to cultivate peak performance and...
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this...
Prioritizing the practical over the technical, Modern Systems Analysis and Design presents the concepts, skills, methodologies, techniques, tools, and perspectives essential for systems analysts to...
Operations Management: Sustainability and Supply Chain Management focuses on the key strategic decisions of operations managers. The text also provides behind-the-scenes insights into how operations...
Financial Accounting gives readers a solid foundation in the fundamentals of accounting and the basics of Financial Statements, and then builds upon that foundation to offer more advanced/challenging...
Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in...
International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in...
Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student...
The right balance of anatomy, physiology, and clinical coverage. Essentials of Human Anatomy & Physiology helps students focus on the essentials of A&P, without getting sidetracked in unnecessary...
