Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and...
Contemporary Management 12e mirrors the changes taking place in today's management practice by incorporating recent developments in management theory and research. It provides current examples of how...
Applied Statistics in Business and Economics 7e integrates Excel and now includes R software instruction. It motivates student learning with applied exercises and cases that provide real-world...
Macroeconomics presents macroeconomic theory in a big-picture way. The text focuses on a single model, to provide you with a clear understanding of macroeconomics and its classical and Keynesian...
A modern, case study-based exploration of Management Information Systems Information Systems Today: Managing in the Digital World opens each chapter with a case study so you can quickly understand...
The 7th edition of Intercultural Communication in Contexts examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and...
Fundamentals of Multinational Finance helps prepare tomorrow’s business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via illuminating...
Contemporary Management 12e mirrors the changes taking place in today's management practice by incorporating recent developments in management theory and research. It provides current examples of how...
The world of marketing is changing every day and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing...
Through his teaching, his textbook, and his online blog, award-winning teacher Michael D. Johnson sparks interest in human biology by connecting basic biology to real-world issues that are relevant...
Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver...
The tenth edition of A First Look at Communication Theory justifies again the programs enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who...
International Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international managers. With integrated real-world examples, research, and practical...
Hughes 10e draws upon 3 different types of literature - empirical studies; interesting anecdotes, stories, and findings; and leadership skills - to create a text that is relevant, interesting, and...
Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance...
Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on...
