Authors Eric Noreen, Peter Brewer, and Ray Garrison have crafted a streamlined Managerial Accounting book that is perfect for non-accounting majors who intend to move into managerial positions by...
Authors Eric Noreen, Peter Brewer, and Ray Garrison have crafted a streamlined Managerial Accounting book that is perfect for non-accounting majors who intend to move into managerial positions by...
Since its original publication in 1986, Craig’s Introduction to Robotics: Mechanics and Control has been the leading textbook for teaching robotics at the university level. Blending...
This one-semester text is designed for an upper-level majors course. Vertebrates features a unique emphasis on function and evolution of vertebrates, complete anatomical detail, and excellent...
Fundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The text focuses on both...
Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organizations. The 11th Edition maintains a...
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile &...
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and...
Fundamentals of Multinational Finance helps prepare tomorrow’s business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via...
Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business...
The tenth edition of A First Look at Communication Theory justifies again the programÂ’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who...
Hughes 10e draws upon 3 different types of literature - empirical studies; interesting anecdotes, stories, and findings; and leadership skills - to create a text that is relevant, interesting, and...
Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on...
A modern, case study-based exploration of Management Information Systems Information Systems Today: Managing in the Digital World opens each chapter with a case study so you can...
Macroeconomics presents macroeconomic theory in a big-picture way. The text focuses on a single model, to provide you with a clear understanding of macroeconomics and its classical and Keynesian...
The 7th edition of Intercultural Communication in Contexts examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and...
