Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile &...
Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on...
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format...
Since its original publication in 1986, Craig’s Introduction to Robotics: Mechanics and Control has been the leading textbook for teaching robotics at the university level. Blending...
Methods in Behavioral Research drives home foundational concepts and supports students’ mastery of the essential elements of behavioral research with a straightforward and accessible...
Updated in its 7th edition, Working Through Conflict provides an introduction to conflict and conflict management that is firmly grounded in current theory, research, and practice, covering the whole...
The Sixth Edition of Operations and Supply Chain Management: The Core focuses on the important core concepts in the dynamic field of operations. Just as lava flows from the core of the earth,...
Chemistry: An Introduction to General, Organic, and Biological Chemistry , 13th Edition is the ideal resource for anyone interested in learning about allied health. Assuming no prior knowledge of...
Contemporary Nutrition: A Functional Approach is an alternate version of Smith, Collene, Spees Contemporary Nutrition, offering a unique approach by organizing vitamins and minerals within...
Like its predecessors, the thirteenth edition of Analysis for Financial Management is for nonfinancial executives and business students interested in the practice of financial management. It...
Methods in Behavioral Research drives home foundational concepts and supports students’ mastery of the essential elements of behavioral research with a straightforward and accessible...
Ensure students grasp the relevance of econometrics with Introduction to Econometrics -- the text that connects modern theory and practice with motivating, engaging applications. The 4th Edition...
Contemporary Nutrition: A Functional Approach is an alternate version of Smith, Collene, Spees Contemporary Nutrition, offering a unique approach by organizing vitamins and minerals within...
Like its predecessors, the thirteenth edition of Analysis for Financial Management is for nonfinancial executives and business students interested in the practice of financial management. It...
Psychological Testing and Assessment: An Introduction to Tests and Measurements, 10th edition, is a measurement textbook that provides a sound grounding in psychometrics using a logical organization...
Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business...
