Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile &...
Marieb Human Anatomy & Physiology motivates and supports you at every level for success in A&P and beyond. Each chapter provides guidance in mastering A&P terminology, applying knowledge...
The 14th edition of Management: Leading and Collaborating in a Competitive World is written from the perspective of a current or future manager and emphasizes six essential performance dimensions:...
The 14th edition of Management: Leading and Collaborating in a Competitive World is written from the perspective of a current or future manager and emphasizes six essential performance dimensions:...
The text is comprehensive yet highly readable, clearly introducing the purpose and fundamentals of each topic before delving into more technical descriptions. It is also definition-focused, with new...
Java How to Program, Late Objects, 11th Edition, presents leading-edge computing technologies using the Deitel signature live-code approach, which demonstrates concepts in hundreds of complete...
Business Statistics: Communicating with Numbers continues to provide an intellectually stimulating, practical, and visually attractive introduction to business statistics, helping students learn...
This one-semester text is designed for an upper-level majors course. Vertebrates features a unique emphasis on function and evolution of vertebrates, complete anatomical detail, and excellent...
Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit...
Human Relations in Organizations: Applications and Skill Building, 12th edition, offers a workbook-style approach that is perfect for incorporating activities and exercises into the classroom...
This full-color, introductory environmental science text is known for being concise, conceptual, and value-priced. The approach and reading level cover the basic concepts without overloading students...
This full-color, introductory environmental science text is known for being concise, conceptual, and value-priced. The approach and reading level cover the basic concepts without overloading students...
Essentials of Corporate Finance focuses on what undergraduate students with widely varying backgrounds need to carry away from a core course in business or corporate finance. The goal is to convey...
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in...
As the long-time #1 best-seller in Managerial Accounting, the 17th edition of Garrison/Noreen/Brewer's Managerial Accounting successfully guides students through the Managerial Accounting course and...
Computer Science: An Overview is written for students of computer science as well as students from other disciplines. Its broad coverage and clear exposition are accessible to students from all...
