The tenth edition of A First Look at Communication Theory justifies again the programÂ’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who...
A market-¿leading text, Contemporary Logistics explores modern logistics from a managerial perspective. These are characterized by geopolitical tensions in parts of the world, steadily...
Business Statistics: Communicating with Numbers continues to provide an intellectually stimulating, practical, and visually attractive introduction to business statistics, helping students learn...
Business Statistics: Communicating with Numbers continues to provide an intellectually stimulating, practical, and visually attractive introduction to business statistics, helping students learn...
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format...
This full-color, introductory environmental science text is known for being concise, conceptual, and value-priced. The approach and reading level cover the basic concepts without overloading students...
This full-color, introductory environmental science text is known for being concise, conceptual, and value-priced. The approach and reading level cover the basic concepts without overloading students...
This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts,...
Methods in Behavioral Research drives home foundational concepts and supports students’ mastery of the essential elements of behavioral research with a straightforward and accessible...
Since its original publication in 1986, Craig’s Introduction to Robotics: Mechanics and Control has been the leading textbook for teaching robotics at the university level. Blending...
Campbell Biology: Concepts & Connections continues to introduce pedagogical developments that create an innovative learning experience and motivate students not only to learn, but also interact...
Development Across the Life Span provides a chronological overview of human development from the moment of conception through death, examining both the traditional areas of the field and more recent...
Campbell Biology delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil...
Probability, Statistics, and Random Processes for Engineers, 4e is a useful text for electrical and computer engineers. This book is a comprehensive treatment of probability and random processes...
Engineering Mechanics is your clear, comprehensive guide to the theory and application of engineering mechanics. Drawing upon his decades of classroom experience and his knowledge of how students...
For the Fourth Edition of Physics for Scientists and Engineers, Knight continues to build on strong research-based foundations with fine-tuned and streamlined content, hallmark features, and an even...
