Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is...
Campbell Biology delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil Campbell’s...
Methods in Behavioral Research drives home foundational concepts and supports students’ mastery of the essential elements of behavioral research with a straightforward and accessible presentation...
Like its predecessors, the thirteenth edition of Analysis for Financial Management is for nonfinancial executives and business students interested in the practice of financial management. It...
Chemistry: An Introduction to General, Organic, and Biological Chemistry , 13th Edition is the ideal resource for anyone interested in learning about allied health. Assuming no prior knowledge of...
Ensure students grasp the relevance of econometrics with Introduction to Econometrics -- the text that connects modern theory and practice with motivating, engaging applications. The 4th Edition...
This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass...
With McConnell/Brue/Flynn, improving outcomes has never been simpler; the 23rd edition is no exception. This product’s modern approach makes learning and applying economics easier for instructors and...
Experience Human Development helps students explore the human side of development through exposure to culture and diversity, evaluation of the science on human development, and immersion in practical...
The Fifth Edition of International Accounting provides an overview of the broadly defined area of international accounting, but also focuses on the accounting issues related to international business...
Authors Eric Noreen, Peter Brewer, and Ray Garrison have crafted a streamlined Managerial Accounting book that is perfect for non-accounting majors who intend to move into managerial positions by...
Feedback Control of Dynamic Systems, 8th Edition, covers the material that every engineer needs to know about feedback control--including concepts like stability, tracking, and robustness. Each...
Fundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The text focuses on both...
This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass...
Probability, Statistics, and Random Processes for Engineers, 4e is a useful text for electrical and computer engineers. This book is a comprehensive treatment of probability and random processes...
Contemporary Management 12e mirrors the changes taking place in today's management practice by incorporating recent developments in management theory and research. It provides current examples of how...
