McGraw-Hill Education

Contemporary Advertising (16th Edition) William Arens and Michael Weigold LL

9781264020713 | Brand New | International Edition | Paperback
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Weight:
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Author:
William Arens and Michael Weigold
Edition:
16th
Publisher:
McGraw-Hill Education
ISBN-10:
1264020716 (Reference Only)
ISBN-13:
9781264020713 (Reference Only)
Our ISBN-10:
1260570835 (International Edition)
Our ISBN-13:
9781260570830 (International Edition)
Format:
Paperback
Language:
English
Access Code:
Not Included
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Description

Description

This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses.

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Additional Info

Additional Info

Availability:
In Stock, Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
William Arens and Michael Weigold
Edition:
16th
Publisher:
McGraw-Hill Education
ISBN-10:
1264020716 (Reference Only)
ISBN-13:
9781264020713 (Reference Only)
Our ISBN-10:
1260570835 (International Edition)
Our ISBN-13:
9781260570830 (International Edition)
Format:
Paperback
Language:
English
Access Code:
Not Included

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