This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts,...
Calculus for Business, Economics, and the Social and Life Sciences, Brief Edition provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business,...
International Relations enables students to form a framework for analyzing the complex and constantly changing information that comprises our increasingly interconnected world. Opening...
Organizational Behavior provides the information you want, when you want it.
Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on...
A Second Course in Statistics: Regression Analysis, Seventh Edition, focuses on building linear statistical models and developing skills for implementing regression analysis in real situations. This...
Introduction to Chemical Engineering Thermodynamics presents comprehensive coverage of thermodynamics from a chemical engineering viewpoint. The text provides a thorough exposition of the...
Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential...
This text is developed for the first course in Farm Management, typically taken by a junior/senior level student. Designed to introduce students to the key concepts on how to effectively manage a...
Fundamentals of Applied Electromagnetics bridges the gap between circuits and electromagnetics. Widely acclaimed both in the US and abroad, this authoritative text bridges the gap between circuits...
Introduction to Chemical Engineering Thermodynamics presents comprehensive coverage of thermodynamics from a chemical engineering viewpoint. The text provides a thorough exposition of the...
Essentials of Negotiation, 7e is a condensed version of the main text, Negotiation, 8e. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the...
As auditors, we are trained to investigate beyond appearances to determine the underlying facts—in other words, to look beneath the surface. From the Enron and WorldCom scandals of the early...
Marieb Human Anatomy & Physiology motivates and supports you at every level for success in A&P and beyond. Each chapter provides guidance in mastering A&P terminology, applying knowledge...
As auditors, we are trained to investigate beyond appearances to determine the underlying facts—in other words, to look beneath the surface. From the Enron and WorldCom scandals of the early...
Essentials of Anatomy & Physiology is crafted especially for students with no prior knowledge of anatomy & physiology and little science background.
The 8th Edition guides...
The 14th edition of Management: Leading and Collaborating in a Competitive World is written from the perspective of a current or future manager and emphasizes six essential performance dimensions:...
