Hunt Marketing emphasizes the universal importance of marketing, because everyone is a marketer! Marketing 3e was carefully designed to emphasize student engagement and relevance, exemplified...
The eighth edition of Chapra and Canale's Numerical Methods for Engineers retains the instructional techniques that have made the text so successful. The book covers the standard numerical...
Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. DesJardinsÂ’ unique multidisciplinary approach offers...
Physical Science, Twelfth Edition, is intended to serve the needs of non-science majors who are required to complete one or more physical science courses. It offers exceptional, straight-forward...
Fundamentals of Applied Electromagnetics bridges the gap between circuits and electromagnetics. Widely acclaimed both in the US and abroad, this authoritative text bridges the gap between circuits...
Teaching Strategies: A Guide to Effective Instruction, now in its eleventh edition, gives you practical, applied help with commonly used classroom teaching strategies and tactics. Ideal if you are...
Essentials of Anatomy & Physiology is crafted especially for students with no prior knowledge of anatomy & physiology and little science background.
The 8th Edition guides...
Physical Science, Twelfth Edition, is intended to serve the needs of non-science majors who are required to complete one or more physical science courses. It offers exceptional, straight-forward...
Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is...
Physiology of Behavior offers an up-to-date, comprehensive, accessible overview of behavioral neuroscience. This text provides a scholarly yet accessible portrait of the dynamic interaction between...
Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. DesJardinsÂ’ unique multidisciplinary approach offers...
Hunt Marketing emphasizes the universal importance of marketing, because everyone is a marketer! Marketing 3e was carefully designed to emphasize student engagement and relevance, exemplified...
Introduction to Chemical Engineering Thermodynamics presents comprehensive coverage of thermodynamics from a chemical engineering viewpoint. The text provides a thorough exposition of the...
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in...
The 14th edition of Management: Leading and Collaborating in a Competitive World is written from the perspective of a current or future manager and emphasizes six essential performance dimensions:...
Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential...
