Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This book offers clear writing, simple organization, abundant exercises, and...
Human Resource Management introduces you to the daily tools and skills you'll need to function as successful managers, in both HR and business in general. Using a practical approach, the text...
In Starting Out with Python®, Global Edition, Tony Gaddis’ accessible coverage introduces students to the basics of programming in a high level language. Python, an easy-to-learn and increasingly...
In Herbert Zettl's field-defining text Television Production Handbook, the author emphasizes how production proceeds in the digital age - from idea to image - and how it moves through the three major...
The recent events in domestic and global economies are presenting unprecedented challenges, excitement and disappointments for businesses. They’re also uncovering a need for change in introduction to...
The Deitels’ groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further...
Clear, friendly, and approachable, this Fourth Edition of Starting Out With Visual C# is an ideal beginning text for readers with no programming experience. Detailed walk-throughs and a readable,...
International Finance: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to international finance...
Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key...
Deborah Beidel, Cynthia Bulik, and Melinda Stanley take a scientist-practitioner-educator approach and help students see and understand the connection between the science and practice of abnormal...
Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With...
Best-selling Technology in Action Complete uses practical content and hands-on projects to engage students in computing tasks and skills they can apply at work, in class, or at home. Designed for...
Introduction to Java Programming and Data Structures seamlessly integrates programming, data structures, and algorithms into one text. With a fundamentals-first approach, the text builds a strong...
Over seven editions, Fundamentals of Electric Circuits, by Charles Alexander and Matthew Sadiku has become the definitive introductory for students and professors. It presents circuit analysis in a...
Physiology of Behavior offers an up-to-date, comprehensive, accessible overview of behavioral neuroscience. This text provides a scholarly yet accessible portrait of the dynamic interaction between...
Labor Economics provides a modern introduction to labor economics, emphasizing both theory and empirical evidence. Borjas uses examples drawn from state-of-the-art studies in labor economics...
