In Herbert Zettl's field-defining text Television Production Handbook, the author emphasizes how production proceeds in the digital age - from idea to image - and how it moves through the three major...
The Sixteenth Edition of Purchasing and Supply Management provides a comprehensive introduction to the purchasing and supply chain management field, supported by over 45 case studies. Cases cover...
International Finance: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to international finance...
The Cultural Landscape: An Introduction to Human Geography emphasizes the relevance of geographic concepts to human challenges. The relationship between globalization and diversity is woven...
Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This book offers clear writing, simple organization, abundant exercises, and...
The Deitels’ groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further...
In Starting Out with Python®, Global Edition, Tony Gaddis’ accessible coverage introduces students to the basics of programming in a high level language. Python, an easy-to-learn and increasingly...
Over seven editions, Fundamentals of Electric Circuits, by Charles Alexander and Matthew Sadiku has become the definitive introductory for students and professors. It presents circuit analysis in a...
Clear, friendly, and approachable, this Fourth Edition of Starting Out With Visual C# is an ideal beginning text for readers with no programming experience. Detailed walk-throughs and a readable,...
Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With...
Essentials of Biology, sixth edition is designed to provide students who are not majoring in science with a fundamental understanding of the science of biology. Even though these students are not...
Essentials of Economics, 4th Edition, provides a fresh alternative to the survey course that is both substantive and appropriate for the introductory economics student. Essentials of Economics...
Essentials of Economics, 4th Edition, provides a fresh alternative to the survey course that is both substantive and appropriate for the introductory economics student. Essentials of Economics...
Introduction to Java Programming and Data Structures seamlessly integrates programming, data structures, and algorithms into one text. With a fundamentals-first approach, the text builds a strong...
Over seven editions, Fundamentals of Electric Circuits, by Charles Alexander and Matthew Sadiku has become the definitive introductory for students and professors. It presents circuit analysis in a...
Best-selling Technology in Action Complete uses practical content and hands-on projects to engage students in computing tasks and skills they can apply at work, in class, or at home. Designed for...
