McGraw-Hill Higher Education

New Products Management (12th Edition) C. Merle Crawford and C. Anthony Di Benedetto LL

9781260512021 | Brand New | International Edition | Paperback
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Author:
C. Merle Crawford and C. Anthony Di Benedetto
Edition:
12th
Publisher:
McGraw-Hill Education
ISBN-10:
1260512029 (Reference Only)
ISBN-13:
9781260512021 (Reference Only)
Our ISBN-10:
126057508X (International Edition)
Our ISBN-13:
9781260575088 (International Edition)
Format:
Paperback
Language:
English
Access Code:
Not Included
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Description

Description

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on topics that will be of most importance and interest to new product managers. Significant updates can be found throughout.

Additional Info

Additional Info

Availability:
In Stock, Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
C. Merle Crawford and C. Anthony Di Benedetto
Edition:
12th
Publisher:
McGraw-Hill Education
ISBN-10:
1260512029 (Reference Only)
ISBN-13:
9781260512021 (Reference Only)
Our ISBN-10:
126057508X (International Edition)
Our ISBN-13:
9781260575088 (International Edition)
Format:
Paperback
Language:
English
Access Code:
Not Included

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