Pearson Education

Integrated Advertising, Promotion, and Marketing Communications (9th Global Edition) Kenneth E Clow and Donald E Baack

9781292411217 | Brand New | International Edition | Paperback
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Author:
Kenneth E Clow and Donald E Baack
Edition:
9th
Publisher:
Pearson Education
Our ISBN-10:
129241121X
Our ISBN-13:
9781292411217
Format:
Paperback
Access Code:
Not Included
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Description

Description

Integrated Advertising, Promotion, and Marketing Communications, 9th Global Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Usually Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Kenneth E Clow and Donald E Baack
Edition:
9th
Publisher:
Pearson Education
Our ISBN-10:
129241121X
Our ISBN-13:
9781292411217
Format:
Paperback
Access Code:
Not Included

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