Pearson Education

Innovation Management and New Product Development (6th Edition) Trott

9781292133423 | Brand New | International Edition | Paperback
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Weight:
2.00 LBS
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Author:
Paul Trott
Edition:
6th
ISBN-10:
1292133422
ISBN-13:
9781292133423
Format:
PaperBack
Language:
English
Access Code:
No
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Description

Description

Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.

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Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Usually Ships within 1 business day
Weight:
2.00 LBS
Shipping:
Calculated at Checkout
Author:
Paul Trott
Edition:
6th
ISBN-10:
1292133422
ISBN-13:
9781292133423
Format:
PaperBack
Language:
English
Access Code:
No

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