Global Marketing (7th Edition) Keegan Global Marketing (7th Edition) Keegan
Prentice Hall

Global Marketing (7th Edition) Keegan

9780132719155 | Brand New | International Edition | Paperback
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Author:
Warren J. Keegan and Mark Green
Edition:
7th Edition
Publisher:
Prentice Hall
ISBN-10:
0132719150 (Reference Only)
ISBN-13:
9780132719155 (Reference Only)
Our ISBN-10:
0273766716 (International Edition)
Our ISBN-13:
9780273766711 (International Edition)
Color Printed:
Yes
Format:
Paperback
Language:
English
Paper Quality:
High Quality Glossy Papers
Access Code:
No
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Description

Description

Global Marketing, 7th Edition, Keegan covers the excitement, challenges, and controversies of global marketing. Global Marketing 7th edition Keegan reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.The seventh edition examines the effect of the global financial crisis on global marketing strategy.

Additional Info

Additional Info

Availability:
In Stock, Usually Ships in 1 - 2 business days
Weight:
2.40 LBS
Shipping:
Calculated at Checkout
Author:
Warren J. Keegan and Mark Green
Edition:
7th Edition
Publisher:
Prentice Hall
ISBN-10:
0132719150 (Reference Only)
ISBN-13:
9780132719155 (Reference Only)
Our ISBN-10:
0273766716 (International Edition)
Our ISBN-13:
9780273766711 (International Edition)
Color Printed:
Yes
Format:
Paperback
Language:
English
Paper Quality:
High Quality Glossy Papers
Access Code:
No

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