This text helps to develop a student's ability first to analyze problems in a simple and logical manner, and then to apply basic principles to their solutions. A strong conceptual understanding of...
This text helps to develop a student's ability first to analyze problems in a simple and logical manner, and then to apply basic principles to their solutions. A strong conceptual understanding of...
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated...
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content...
Management, 15th Edition vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases, and hands-on exercises, students...
Economics, 13th Edition builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of economics. The text emphasizes real-world applications,...
Sociology empowers students to see the world around them through a sociological lens, helping them better understand their own lives and the world we all share. John Macionis, author of the...
Conceptual Physics defined the liberal arts physics course over 30 years ago and continues as the benchmark. Guided by the principle of concepts before calculations, the text engages you with...
Perfect for introductory level students, Hole's Human Anatomy and Physiology assumes no prior science knowledge by focusing on the fundamentals. This new edition updates a great A&P...
A market leading textbook offering a fresh and engaging approach to the teaching of modern inorganic chemistry while giving a clear, well-balanced introduction to the key principles of the subject...
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content...
Nivaldo Tro’s Chemistry: A Molecular Approach presents chemistry visually through multi-level images – macroscopic, molecular, and symbolic representations – to help students see...
Becker's World of the Cell provides a beautifully illustrated, up-to-date introduction to cell biology concepts, processes and applications. Known for its strong biochemistry coverage and clear,...
Eric Widmaier (Boston University) Hershel Raff (Medical College of Wisconsin) and Kevin Strang (University of Wisconsin) have taken on the challenge of maintaining the strengths and reputation of...
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content...
Understanding the Theory and Design of Organizations, 11th Edition, by Daft helps studets to discover some of the most progressive thinking about organizations today as acclaimed business author...
Business Statistics: A First Course helps students see the role statistics will play in their own careers by providing examples drawn from all functional areas of business. Guided by the...
Thirteenth Edition is a comprehensive, yet flexible, text for students majoring in business, economics, life science, or social sciences. The authors delve into greater mathematical depth than other...