Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students...
Account-based marketing, customer lifetime value, artificial intelligence—all are influencing the way sales is done and taught. The authors believe that the partnering approach continues to be...
Anatomy & Physiology: The Unity of Form and Function tells a story comprised of many layers, including core science, clinical applications, the history of medicine, and evolution of the human...
Communicate the Meaning of Variation in a Business Context Variation exists everywhere in the world around us and successful businesses know how to measure variation. This text shows readers how...
Talaro’s Foundations in Microbiology is an allied health microbiology text with a taxonomic approach to the disease chapters. It offers an engaging and accessible writing style through the use...
Environmental Science: A Global Concern is a comprehensive presentation of environmental science for non-science majors which emphasizes critical thinking, environmental responsibility, and...
M: Organizational Behavior, 3e provides the essential OB knowledge to students in an accessible, student focused presentation. This text builds on the strengths of the main textbook, including a...
This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database...
Saunders and Cornett's Financial Institutions Management: A Risk Management Approach provides an innovative approach that focuses on managing return and risk in modern financial institutions. The...
Environmental Science: A Global Concern is a comprehensive presentation of environmental science for non-science majors which emphasizes critical thinking, environmental responsibility, and...
Elementary Statistics: Picturing the World makes statistics approachable with stepped-out instruction, extensive real-life examples and exercises, and a design that fits content for each page to make...
Communicate the Meaning of Variation in a Business Context Variation exists everywhere in the world around us and successful businesses know how to measure variation. This text shows readers how...
Talaro’s Foundations in Microbiology is an allied health microbiology text with a taxonomic approach to the disease chapters. It offers an engaging and accessible writing style through the use...
Cowan's Microbiology Fundamentals: A Clinical Approachis a perfect fit for your microbiology course. The author team includes a practicing Registered Nurse who shows students how the content on each...
Introduction to Materials Science and Engineering2 Atomic Structure and Bonding3 Crystal and Amorphous Structures in Materials4 Solidification, Crystalline Imperfections5 Thermally Activated...
Communicate the Meaning of Variation in a Business Context Variation exists everywhere in the world around us and successful businesses know how to measure variation. This text shows readers how...
