Brewer's Introduction to Managerial Accounting has earned a reputation as the most accessible and readable book on the market. Its manageable chapters and clear presentation point students...
Fundamentals of Financial Accounting combines an engaging writing style, entrepreneurial focus, and data-driven pedagogy in a balanced approach to Financial Accounting. Its extended coverage of the...
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial...
Financial Markets and Institutions is aimed at the first course in financial markets and institutions at both the undergraduate and MBA levels. While topics covered in this book are found in...
Cengel’s Thermodynamics is known to be student friendly, self-instructive, and easy to read and understand even for the most challenging topics with the help of attractive illustrations,...
Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized...
Developing Skills for the classroom and beyond: Fundamentals of Cost Accounting lets the student see the development of cost accounting tools and techniques as a natural response to decision making...
Building on a tradition of excellence, Criminal Behavior: A Psychological Approachis accurate, well-researched, contemporary, and comprehensive. It offers a detailed look at crime, what may lead to...
Materials for Civil and Construction Engineers helps readers understand and select the materials involved in supporting the infrastructure needs of society--from buildings, to water and treatment...
Physical Geology is a classic introductory text that has helped countless students learn basic physical geology concepts for over 25 years. Students taking introductory physical geology to...
Physical Geology is a classic introductory text that has helped countless students learn basic physical geology concepts for over 25 years. Students taking introductory physical geology to...
Introduction to Materials Science and Engineering2 Atomic Structure and Bonding3 Crystal and Amorphous Structures in Materials4 Solidification, Crystalline Imperfections5 Thermally Activated...
Foundations of Financial Management has built a loyal following due to its strong real-world emphasis, clear writing style, and step-by-step explanations that simplify difficult concepts. The text...
Mechanics of Materials provides a presentation of subjects illustrated with engineering examples that students both understand and relate to theory and application. The tried and true methodology for...
Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized...
Essentials of Marketing Research uses an application-oriented approach to equip students with skills necessary to solve business problems and maximize opportunities. The authors' years of...
