Campbell Biology delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil...
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in...
ntroduction to Mechatronics and Measurement Systems, Fifth Edition, provides comprehensive and accessible coverage of the field of mechatronics for mechanical, electrical and aerospace engineering...
Calculus for Business, Economics, and the Social and Life Sciences, Brief Edition provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business,...
Quantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative methods, and management science. It does this by using mathematical model...
This text is developed for the first course in Farm Management, typically taken by a junior/senior level student. Designed to introduce students to the key concepts on how to effectively manage a...
Organizational Behavior provides the information you want, when you want it.
Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on...
Essentials of Negotiation, 7e is a condensed version of the main text, Negotiation, 8e. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the...
Experience Human Development helps students explore the human side of development through exposure to culture and diversity, evaluation of the science on human development, and immersion in practical...
Essentials of Negotiation, 7e is a condensed version of the main text, Negotiation, 8e. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the...
This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts,...
The long-anticipated revision of Artificial Intelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date...
Technology is rapidly changing the way organizations do business–and knowledge of MIS is critical to keeping up. Comprehensive and up-to-date, Using MIS shows students how organizations use...
Foundations of Behavioral Neuroscience offers a concise introduction to behavioral neuroscience with a good balance of human and animal studies. Authors Neil Carlson and Melissa Birkett help students...
Statistical methods applied to social sciences, made accessible to all through an emphasis on concepts Statistical Methods for the Social Sciences introduces statistical methods to students majoring...
The tenth edition of A First Look at Communication Theory justifies again the programÂ’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who...
