This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts,...
Business Statistics: Communicating with Numbers continues to provide an intellectually stimulating, practical, and visually attractive introduction to business statistics, helping students learn...
Newly revised and updated, this Fourth Edition of Building Java Programs: A Back to Basics Approach uses a layered strategy to introduce Java programming, with the aim of overcoming the difficulty...
Human Relations in Organizations: Applications and Skill Building, 12th edition, offers a workbook-style approach that is perfect for incorporating activities and exercises into the classroom...
Development Across the Life Span provides a chronological overview of human development from the moment of conception through death, examining both the traditional areas of the field and more recent...
International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of theory and policy around the world. Divided into 2 halves, with...
As the long-time #1 best-seller in Managerial Accounting, the 17th edition of Garrison/Noreen/Brewer's Managerial Accounting successfully guides students through the Managerial Accounting course and...
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in...
As the long-time #1 best-seller in Managerial Accounting, the 17th edition of Garrison/Noreen/Brewer's Managerial Accounting successfully guides students through the Managerial Accounting course and...
Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit...
Essentials of Corporate Finance focuses on what undergraduate students with widely varying backgrounds need to carry away from a core course in business or corporate finance. The goal is to convey...
Computer Science: An Overview is written for students of computer science as well as students from other disciplines. Its broad coverage and clear exposition are accessible to students from all...
Experience Human Development helps students explore the human side of development through exposure to culture and diversity, evaluation of the science on human development, and immersion in practical...
With McConnell/Brue/Flynn, improving outcomes has never been simpler; the 23rd edition is no exception. This product’s modern approach makes learning and applying economics easier for...
Campbell Biology delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil...
Calculus for Business, Economics, and the Social and Life Sciences, Brief Edition provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business,...
