Hunt Marketing emphasizes the universal importance of marketing, because everyone is a marketer! Marketing 3e was carefully designed to emphasize student engagement and relevance, exemplified...
Manual of Structural Kinesiology, 22nd edition provides a straightforward view of human anatomy and its relation to movement. While the manual is designed for use in undergraduate structural...
Software Engineering: A Practitioner's Approach (SEPA), Ninth Edition, represents a major restructuring and update of previous editions, solidifying the book's position as the most comprehensive...
The Interpersonal Communication Book provides in-depth coverage of interpersonal communication, blending theory and research with practical skills. Author Joseph DeVito utilizes the concept of...
Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With...
Human Anatomy, the #1 best-selling textbook for the human anatomy course,is widely regarded as the most readable and visually accessible book on the market. Using a functional anatomy theme, the text...
Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled...
The Sixteenth Edition of Purchasing and Supply Management provides a comprehensive introduction to the purchasing and supply chain management field, supported by over 45 case studies. Cases cover...
Essentials of Biology, sixth edition is designed to provide students who are not majoring in science with a fundamental understanding of the science of biology. Even though these students are...
Easy to adapt for almost any microbiology lab course, this versatile, comprehensive, and clearly written manual is competitively priced and can be paired with any undergraduate microbiology text...
The Sixteenth Edition of Purchasing and Supply Management provides a comprehensive introduction to the purchasing and supply chain management field, supported by over 45 case studies. Cases cover...
Operations Research provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics...
Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is...
Richard Wolfsons Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications. This...
The recent events in domestic and global economies are presenting unprecedented challenges, excitement and disappointments for businesses. They’re also uncovering a need for change in...
In its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote a...
