The primary objective in Retailing Management 9th edition by Levy, Weitz and Grewal is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high...
Framework for Marketing Management is a concise, streamlined version of Kotler and KellerÂ’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The bookÂ’s...
Fluid Mechanics is intended to provide a comprehensive guide to a full understanding of the theory and many applications of fluid mechanics. The text features many of the hallmark pedagogical...
Currently in use at more than 500 colleges and universities worldwide, Essentials of Organizational Behavior, 15th Edition teaches students how to communicate and interact within organizations. The...
Baye’s fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The...
Brock Biology of Microorganisms, Global Edition, sets the standard for accuracy, impeccable scholarship, a visually stunning art program, and the use of cutting edge research to illustrate basic...
Companies that use innovative training and development practices are likely to report better financial performance than their competitors that do not. Training and development also help a company...
Survey of Accounting, 4th edition, is designed to cover both financial and managerial accounting in a single 16-week course, presenting the material in a style easy for non-accounting majors to grasp...
Corporate Communication, 7th edition, by Argenti stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important...
Significantly revised and updated with new real-world examples, exercises, and applications, this Fourth Edition of Microeconomics: Theory and Applications with Calculus remains the premiere...
Operations Management: Processes and Supply Chains provides a comprehensive framework for addressing operational process and supply chain issues and uses a systemized approach while focusing on...
Microeconomics gets you to think like an economist by incorporating the latest policy, data and discussions on important global issues.
The 14th Edition emphasizes real-world...
Investments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding principle has been to present the material in a framework that isorganized by a...
Raven, Biology 12th edition, puts an emphasis on evolution and scientific inquiry have made this a leading textbook for students majoring in biology. This emphasis on the organizing power of...
An in-depth guide to accounting that reflects the most up-to-date business developments. This comprehensive textbook addresses practical financial reporting problems while reflecting recent business...
Educational Psychology, 14th Edition emphasizes the educational implications and applications of research on child development, cognitive science, learning, motivation, teaching, and assessment...
