McGraw-Hill Education

Marketing (16th Edition) Roger Kerin, Steven Hartley and William Rudelius

9781264121328 | Brand New | International Edition | Paperback
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Author:
Roger Kerin, Steven Hartley and William Rudelius
Edition:
16th
Publisher:
McGraw-Hill Education
ISBN-10:
1264121326 (Reference Only)
ISBN-13:
9781264121328 (Reference Only)
Our ISBN-10:
1265111944
Our ISBN-13:
9781265111946
Format:
Paperback
Access Code:
Not Included
Current stock: 0
Description

Description

Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, Kerin 16e is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making. Additionally, there is expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey” and “Building your Marketing Plan” features throughout. Key marketplace changes related to the pandemic such as curbside pick-up, touchless payment, and delivery have been incorporated. Also featured is the growing trend toward purpose-driven brands through companies such as Bombas and Chipotle, as well as discussion of the many applications and implications of new and emerging technologies. All these examples come to life through our integrated technology of Connect. Connect features new video cases, application-based activities, and marketing analytics exercises among several others! Keep your course current by subscribing to the Kerin & Hartley Marketing blog (https://kerinmarketing.com ), which brings current marketing issues to your class, complete with discussion questions.

Additional Info

Additional Info

Availability:
In Stock, Usually Ship in 1 Business Day
Weight:
3.00 LBS
Shipping:
Calculated at Checkout
Author:
Roger Kerin, Steven Hartley and William Rudelius
Edition:
16th
Publisher:
McGraw-Hill Education
ISBN-10:
1264121326 (Reference Only)
ISBN-13:
9781264121328 (Reference Only)
Our ISBN-10:
1265111944
Our ISBN-13:
9781265111946
Format:
Paperback
Access Code:
Not Included

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