Pearson Education

Consumer Behavior (12th Edition) Leon G. Schiffman, Joseph L. Wisenblit GE

9781292269245 | Brand New | International Edition | Paperback
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New
Availability:
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Weight:
2.60 LBS
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Author:
Leon G. Schiffman, Joseph L. Wisenblit
Edition:
12th
Publisher:
Pearson Education
ISBN 10:
1292269243
ISBN 13:
9781292269245
Format:
Paperback
Language:
English
Access Code:
Not Included
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Description

Description

Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

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Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Ship in 1 Business Day
Weight:
2.60 LBS
Shipping:
Calculated at Checkout
Author:
Leon G. Schiffman, Joseph L. Wisenblit
Edition:
12th
Publisher:
Pearson Education
ISBN 10:
1292269243
ISBN 13:
9781292269245
Format:
Paperback
Language:
English
Access Code:
Not Included

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