Business & Economics

The Exploration of Economics 5th Edition, was designed specifically to promote economic literacy and help students appreciate how economics affects their everyday lives. The Exploration of Economics 5th edition combines innovative learning tools, a...

Research Methods, Design, and Analysis, 12th Edition by Christensen provides an understanding of the research methods used to investigate human thought and behavior. The coverage of experimental, qualitative, correlational, and survey research helps...

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management...

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices...

Focusing on single-system designs, Evaluating Practice: Guidelines for the Accountable Professional 6th Edition by Bloom presents clear guidelines on conceptualizing and measuring problems, developing practice-oriented evaluation designs, understanding...