Pearson Education

Advertising & IMC: Principles and Practice (11th Edition) Sandra Moriarty and Nancy Mitchell

9780134480435 | Brand New | International Edition | Paperback
Estimated Delivery Between Thu. May. 23 and Mon. May. 27
$179.99
$69.99
(You save $110.00)
Condition:
New
Availability:
In Stock, Ship in 1 Business Day
Weight:
2.50 LBS
Shipping:
Calculated at Checkout
Author:
Sandra Moriarty and Nancy Mitchell
Edition:
11th
Publisher:
Pearson Education
ISBN-10:
0134480430 (Reference Only)
ISBN-13:
9780134480435 (Reference Only)
Our ISBN-10:
1292262060
Our ISBN-13:
9781292262062
Language:
English
Format:
Paperback
Access Code:
No
Current stock: 0

Description

Description

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they’re prepared to deal with the latest industry practices in their future careers.

Reviews
Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Ship in 1 Business Day
Weight:
2.50 LBS
Shipping:
Calculated at Checkout
Author:
Sandra Moriarty and Nancy Mitchell
Edition:
11th
Publisher:
Pearson Education
ISBN-10:
0134480430 (Reference Only)
ISBN-13:
9780134480435 (Reference Only)
Our ISBN-10:
1292262060
Our ISBN-13:
9781292262062
Language:
English
Format:
Paperback
Access Code:
No

Related Products