McGraw-Hill Education

Strategic Management of Technological Innovation (5th Edition) Melissa Schilling IE

9781259255526 | Brand New | International Edition | Paperback
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Availability:
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Weight:
1.10 LBS
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Author:
MELISSA SCHILLING
Edition:
5th
Publisher:
McGraw-Hill Education
ISBN-10:
1259255522
ISBN-13:
9781259255526
Color Printed:
Yes
Format:
Paperback
Language:
English
Paper Quality:
High Quality Glossy Papers
Additional Materials:
No
Current stock: 0

Description

Description

Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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Additional Info

Additional Info

Availability:
In Stock, Usually Ships within 1 business day
Weight:
1.10 LBS
Shipping:
Calculated at Checkout
Author:
MELISSA SCHILLING
Edition:
5th
Publisher:
McGraw-Hill Education
ISBN-10:
1259255522
ISBN-13:
9781259255526
Color Printed:
Yes
Format:
Paperback
Language:
English
Paper Quality:
High Quality Glossy Papers
Additional Materials:
No

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