McGraw-Hill Education

Services Marketing: Integrating Customer Focus Across the Firm (7th Edition) Valarie A. Zeithaml and Mary Jo Bitner IE

9781260083521 | Brand New | International Edition | Paperback
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2.60 LBS
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Author:
Valarie A. Zeithaml and Mary Jo Bitner
Edition:
7th
Publisher:
McGraw-Hill Education
ISBN-10:
1260083527
ISBN-13:
9781260083521
Language:
English
Format:
Paperback
Access Code:
No
Current stock: 0

Description

Description

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.

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Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Ships within 1 business day
Weight:
2.60 LBS
Shipping:
Calculated at Checkout
Author:
Valarie A. Zeithaml and Mary Jo Bitner
Edition:
7th
Publisher:
McGraw-Hill Education
ISBN-10:
1260083527
ISBN-13:
9781260083521
Language:
English
Format:
Paperback
Access Code:
No

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